La Riche Directions Apricot Semi-Permanent Hair Colour 89ml

Product Information

This is because Directions’ vibrant range works best on hair that is a 9 or 10 on the colour shade scale. As a general rule, the lighter your hair’s shade, the more likely the colour you apply will be as bright and vivid as you intend it to be, particularly for lighter/softer colours. Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Dry shampoo can help prolong the colour. At this range, we would highly recommend using our Lightening Kit or visiting a professional salon to get the best possible base for amazing results.

Once you’ve taken the plunge and gotten apricot hair, it’s a good idea to switch up your hair care routine, as color-treated hair requires special care. Your hair care routine starts in the shower with a system of shampoo, conditioner, and mask formulated for color-treated hair. Try the L’Oréal Paris Hair Expert Color Vibrancy Intensive Shampoo, L’Oréal Paris Hair Expert Color Vibrancy Intensive Conditioner and L’Oréal Paris Hair Expert Color Vibrancy Intensive Ultra Recovery Mask. Once or twice a week, swap out the conditioner for the mask, leaving it on your hair for 3-5 minutes after shampooing, then rinsing out. How to Style Apricot Hair Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair. Jo Hansford is known as the queen of colour – clients include Gwyneth Paltrow, Liz Hurley and Camilla, Duchess of Cornwall – so I was confident I’d be in safe hands at her Mayfair salon. Even if you bleach your hair first, leftover yellow tones can affect your results — blue is one to watch especially, as it can mix with the yellows and turn green. Our Lightening Kit and White Toner are just the things for turning your hair into a perfect canvas for new colours. However, always seek professional salon advice if you’re not absolutely certain.

Any harsh shampoos such as anti-dandruff, anti-ageing, or cleansers designed for oil removal, or any product which contains alcohol, sulfate and sodium. Additionally try to avoid washing your hair too frequently. Frequent washing will cause faster washout, which will result in faster loss of colour.

For extra vibrancy, our White Toner removes those yellowish strands that bleaching can leave behind. If you want to go darker and infuse your hair with deep mysterious tones, we recommend taking it one shade at a time — and always asking a professional before making any dramatic leaps from light to dark. We’ve had quite a few people in asking for apricot lately – and right across the ages,’ Louisa says as she daubs the dye on to my hair. ‘There’s a theory that blonde is flattering for women over 40 but apricot works well too as it’s warm and brightens up skin tone.’ Now that you know your current shade, you might need to make some adjustments to make sure you achieve the results you want from your new hair colour. To get the very best results from bright vibrant colours, like our zesty Fluorescent Lime, you’ll need your hair to be at the lighter end of the scale. If that is your goal, we always recommend using our Lightening Kit or going to a professional salon. Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly.

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We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results. Once your dye has developed, thoroughly rinse Directions out of your hair with warm water, ensure you rinse away from your face and body. It is important to apply the dye to clean (shampooed but not conditioned) dry hair, if you're hair is wet, dirty or contains any products with chemicals prior to application, it may cause a bad result! Clean your hair, without heavy chemicals. There’s constantly an influx of new beauty trends emerging—but one that seems to have found a permanent place of popularity just so happens to be colorful, rainbow hair. From denim hair and succulent hair to unicorn hair and hidden rainbow roots, bright hues have made quite the splash on the manes of our favorite A-listers and bloggers—and we can’t get enough of their rainbow-inspired hair.